Food for thought
Published
Aug 22, 2025
Upload ≠ Growth: Why “Upload-Only” Distributors Leave Serious Artists Stuck
Distro is dead as a growth strategy. Upload-only gets you live, not heard. Kahuna = Forecasted advances + global distro + real promo. If you are a serious indie with momentum, apply to Kahuna and break from the herd.
Socıal share
Upload-only distributors get your music live, then disappear. Serious artists need funding, global distro, and real promo. Here is what to look for.
Don’t follow the herd
Distro-only platforms promise speed and a green “delivered” check. Then what? For serious independents with momentum, “upload” is step one, not the finish line. Artists regularly report issues that slow them down:
Metadata chaos and broken releases. One creator says two albums were “ruined” when artist names were merged after a metadata edit, and support “refused to accept any responsibility.” Reddit
Customer support that disappears. Multiple threads describe tickets looping or chats closing without resolution. Reddit+1
Moving price tiers and plan confusion. TuneCore users saw the “New Artist” plan discontinued in June 2025, prompting forced plan changes. Reddit
Pay-for-speed support models. Even when help exists, response times can depend on which plan you pay for. support.tunecore.com
Upload-only also struggles in today’s fraud-heavy landscape
The easier it is to upload, the easier it is for bad actors to game the system. That hurts honest artists:
Fake albums and imposters keep slipping through distributor pipelines and landing on Spotify artist pages. The Verge
Botting and fraud siphon royalties and sometimes trigger wrongful takedowns of legit indie tracks. The Guardian
Even Spotify ended its brief direct-upload experiment years ago, opting to work through distribution partners rather than keep the gates wide open. Pitchfork
If you are a serious artist, “upload” is not enough
Upload ≠ growth. To turn a release into momentum, you need four things upload-only distributors usually skip:
Forecasted funding
Advances sized by real royalty forecasts so you can invest in production, marketing, and timeline discipline. Forecast → Advance.Global delivery with QC
Distribution that actually checks metadata, rights, and splits, and helps you migrate or fix catalogs without nuking release pages.Promotion that moves needles
Playlist pitching, campaign planning, and paid media that ties spend to recoupment. Playlist Pitches + Ads.Aligned support
A partner who earns when you do and is reachable when things break. Not a ticket queue that replies next week.
How Kahuna is different
Don’t follow the herd. Kahuna backs serious artists with cash and reach so releases do not die in the queue.
Forecasted Advances: We forecast your royalties and propose a right-sized advance so you can fund creative and promo.
Global Distribution: We deliver worldwide and help fix messy metadata to protect your artist identity and catalog health.
Real Promotion: Editorial pitching, audience growth, and paid campaigns linked to recoupment so spend is accountable.
Aligned Terms: Clear economics. We win when you win.
Stop uploading into the void. If you are building momentum and need more than a submit button, apply to Kahuna for funding, distribution, and promotion that actually supports your next release.
#IndependentArtists #MusicBusiness #MusicMarketing #MusicDistribution #IndieMusic #Streaming #Kahuna