Spotify has launched its ad-supported "Free" tier in South Korea after operating without it since February 2021. This milestone is significant for advertisers looking to reach the country's large, young audience. In Q2 2024, Spotify reported €456 million in global ad revenues, with 393 million ad-supported monthly active users. The South Korean market, with over 50 million internet users, presents a substantial opportunity for Spotify to convert free users into paying subscribers. Artists in South Korea have seen over 5.8 billion monthly streams, reflecting a 70% growth since Spotify's launch. Gautam Talwar, Spotify's General Manager for Asia Pacific, emphasized the potential benefits for consumers and artists alike.

In the first half of 2024, Latin Music generated $685.5 million in the US, marking a 7.3% year-over-year increase and setting a record for the period. Latin Music now accounts for nearly 8% of total US recorded music revenues. Paid streaming subscriptions contributed significantly, making up 68% of Latin Music revenues, while ad-supported streaming saw a notable 10.2% rise, contributing about 25% of total revenues. Physical media sales also doubled to $9 million. Latin Music's popularity continues to grow, with superfans spending 30% more than fans of other genres. The genre has seen substantial success in Latin America, where Spanish-language music dominates streaming.